9. Michael Jackson - 'Billie Jean'
The most remarkable thing about Michael Jackson's 1982 video for "Billie Jean" is how simple the whole thing is. There are no dancing gang members, zombie armies or anything that required a lot of time and money. There's merely a bum in a back alley, a mysterious photographer in sunglasses and a fedora, a floor that lights up and a cat that turns into a lion. At the end, Jackson visits Billie Jean and disappears before the cops can catch him.
MTV originally refused to play the video but once they did, Thriller started flying off shelves. It wasn't long before Jackson started to get more ambitious, though he never quite recaptured the simple magic of "Billie Jean."