8. Metallica - 'One'
It's impossible to say how many 1980s metal fans went out and bought the 1938 anti-war novel Johnny Got His Gun after seeing the video for Metallica's "One," but it's probably quite a few. Haunting clips from the 1971 film adaptation are sprinkled throughout "One," which was Metallica's very first video. They refused to make one for years, but they saw a huge spike in sales after they relented. It's far from a conventional video, and lines like "If I had arms I could kill myself" are tattooed in the brains of countless Metallica fans. It was also the exact opposite of everything that Mötley Crüe and other metal bands of the era were doing.