2. Peter Gabriel - 'Sledgehammer'
Former Genesis frontman Peter Gabriel was fairly popular when his "Sledgehammer" video hit the airwaves, but once MTV put it into heavy rotation, his career was never the same. "I think it was the most played video on MTV, and still is today," he told Rolling Stone in 2012. "But I was trying to get some income from it, which is another battle, another story." Stephen R. Johnson directed the video, and was helped along by the same animation team that went on to create Wallace and Gromit. It's endlessly inventive, moving wildly from dancing chickens to flying fruit to a dance party in a room with spinning furniture. He tried a few times to follow it up with even more impressive videos, but they always fell short.