6. Nine Inch Nails - 'Closer'
Nine Inch Nails would have probably become a huge group even had they not made a video for "Closer," but it certainly sped up the process. Directed by Mark Romanek, the disturbing video portrays Trent Reznor as a 19th century mad scientist in a laboratory, complete with a beating heart tied to a chair and a monkey tied to a cross. They had to edit it down a bit for TV, and the chorus ("I want to fuck you like an animal") obviously had to be edited for radio, but it still became a huge hit and introduced the band to angsty teenagers all over America.