Sent by Rolling Stone to shoot a tech company with an atypical approach in 1984, Seeff began shooting group shots of "this commune of kids" at Apple, Inc. Eventually, he managed to get one-on-one time with the company's 28-year-old millionaire co-founder. "We were sitting on the floor, drinking beer and chatting," he says, "and at one point, he ran out and came back with this computer – which I'd never seen at that point – then plopped down into this lotus pose and put it into his lap."
The photo had a rebirth – used on the cover of Time and the back cover of Walter Isaacson's best-selling biography – after Jobs died in 2010. "We weren't thinking, 'Okay, let's make you into the guru, spiritual leader with your thing,'" Seeff adds. "It was just one of those moments."