'The Mummy,' 1932
That was the predominant Mummy poster, until the one that I had acquired in 1989 came around. This one brings out the more romantic aspect of these movie posters. In the Thirties, romances were a big thing that put people in movie theater seats. Even though these were horror films from the Thirties and Forties, there was always a love interest. To capitalize on that, they would play up the romantic sentiment in the images. They would always put in tag lines like "It comes to life" or "A passion that has lived for a thousand years," or whatever the tag line is. It was always relationship-based or had a certain sort of romanticism to it. That's what you see in most of the posters from the Thirties, but this Mummy poster really steps up the romanticism.