Honda Scooter Commercial (1984)
Reed was making underrated albums throughout the Eighties – The Blue Mask, Legendary Hearts, New Sensations, New York – but much of a generation remembers him for the deadpan-cool TV ads he did for American Express and Honda. This one, for scooters, plays a snippet of "Walk on the Wild Side" (sans colored-girls reference and vignette about Candy in the back room) before zooming in on Lou in black leather jacket and shades. "Hey," he says to the camera. "Don't settle for walkin'."