Maurice Starr assembled the New Kids On The Block as an attempt to create a white New Edition. He succeeded beyond his wildest dreams, and by 1990 they were playing multiple nights at stadiums. No merchandising opportunity was turned down, giving their army of Blockhead's endless tchotchkes to pin to their wall and carry their lunches in. The New Kids folded in 1994, but the Blockheads never let go of their heroes. When they reunited in 2008 they filled arenas around the world, and even brought their children.