Ethan Russell's Iconic Images of the Beatles, the Rolling Stones and MoreShots from from his new interactive book
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Who's Next cover, shot in England in 1970. "The band had done covers they weren't happy with, including a room full of naked women," says Russell. "I was traveling back with them from a gig in the middle of England. It was early and Pete would drive. There was a caravan of two or three cars following each other. Pete was in the lead and he would drive about 120 miles per hour. It terrified me. We're driving along and I see these shapes out of the corner of my eye. At that moment Pete asked if I had any ideas. I don't know why he asked at that moment, but I told him there were these shapes back there. Everybody turns around and we walk out onto this slag. I look up after a minute and Pete's pissed on it. I started taking picture. The others couldn't piss, so we filled old cans with water and dumped it on the thing. I took maybe 14 pictures. Today, I'd take about 400. It was nothing like today. No art directors. No stylists. No nothing. It was off to the record company in two days."