Psy, "Gangnam Style"
How did people waste time at work before "Gangnam Style"? At first, it seemed like just another viral novelty video, except it got weirder the more you watched it. The Korean auteur conquered the world with his "dress classy, dance cheesy" aesthetic, blurring the line between parody and celebration. Your average American viewer probably couldn't tell what the hell was going on, yet the pop spritz of the thing was irresistible.