Tyga stops time. "The prevailing theme of the song is fame, the overwhelming demand for Justin Bieber and Tyga's time and attention," says director Krista Liney. "This concept explores being famous through the eyes of these artists. Everyone is after them, everyone wants time with them, everyone wants to bask in their spotlight. Every moment of their lives is scheduled, including taking a moment to breathe. They are chased, they are exposed . . . can everyone just wait for a minute?"