Happiest First-Timer: Kid Cudi
It's one of the Coachella rituals: performers from Los Angeles announce how many years they attended the festival as fans before they got tapped to play, while first-timers from out of town declare how excited they are to be there. But nobody seemed happier to be making his Coachella debut than Kid Cudi, who bounded onstage with a cut-off red T-shirt that matched his microphone and led the crowd through one infectious hit after another. He couldn't wipe the grin off his face, even when singing the emotional "Mr. Rager." "Let's get through this," he told the audience cheerfully. "I want to go catch MGMT after this."