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RS @ SXSW Essential Festival Coverage

48 Best Things We Saw at SXSW 2014

From crystal-encrusted tour vans to nutbar protests to big stars on tiny stages
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jennie's ice cream sxsw 2014
Nicole Fara Silver

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BEST FROZEN BLISS: Jeni's Ice Cream, Southbites Food Truck Lot

Jeni Britton Bauer's crew caravan-ed down from Columbus, Ohio, in their turquoise-and-orange vending truck, with a freezer truck backup and an SUV full of scoopers. And we're glad they did, because their rep as the country’s best artisanal ice cream — as good for breakfast as for midnight-hour vape pen cottonmouth — seems fully earned. The exquisite sweet corn/black raspberry sold out early, and the legendary sweet potato/toasted marshmallow was out of season. But the strawberry buttermilk slayed, and the salty caramel is the Platonic iteration of the otherwise over-exposed flavor; you almost want to chew it. Bonus points: Bauer shares her hometown with fellow creative badass Lydia Loveless. Something in the water, maybe.

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