48 Best Things We Saw at SXSW 2014From crystal-encrusted tour vans to nutbar protests to big stars on tiny stages
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BEST ATMOSPHERE: 3BallMTY
On Friday night, the courtyard at the Mexican-American Cultural Center felt more like a block party than a music festival, featuring a crowd – toddlers on their dads' shoulders, grannies on benches, and everyone in between up front dancing – that suggested a much fuller meaning of the phrase "all ages." With support from two female singers and four male dancers who entered in light-up Día de los Muertos costumes, Latino pop DJ trio 3BallMTY played the perfect set for the occasion, mixing their youth-oriented EDM with cumbia rhythms and an occasional throwback touch – a sped up Willie Colón horn sample here, the hook from Elvis Crespo's "Suavemente" there – to keep the older participants involved.