3. Think Summer, Not Bummer
Jimmy Robbins, 2 Number One Hits: We’re in a place where feel-good songs are really successful on the radio right now, and I think it’s because the economy the past few years, people just want to escape in music for a while. We’re going to get to a place where people are going to be creating a little bit of a deeper thing, but I definitely think we got a couple more years of the kind of pocket we’re in right now.
Wiseman: Right now, everyone is saying, "Quit writing these songs about being from the country and riding in pickup trucks," but that's what people are out doing. You have younger people enjoying country and the songs that resonate with them are like that. If you are 22 years old, it is pretty much either "Me and my girlfriend broke up" or "I'm out partying to meet a girlfriend so she can break up with me and I'll be heartbroken." For some reason, in this format, people don't flinch coming to it and saying, "Why aren't you guys writing about this? You should be doing this or that." No other format is held to that standard. But why is it our gig to check every box of life? Songs about mamas, and all this deep shit, are put out all the time, but they're just dying on the charts because that's not where the audience is. All music that covers all kinds of stuff is coming out at all times, and I'm sure there is an excellent polka album coming out right now, but you and I both know how well that is going to sell.