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11 Amazing Rock Billboards From the Sunset Strip

Learn the history of these classic signs that popped up in Los Angeles during the Sixties and Seventies
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Robert Landau

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The Doors, 1967

Jac Holzman of Elektra Records was the first one to try this advertising medium: for $1,200 a month, he reserved a sign near the Chateau Marmont hotel , and inaugurated it with the Doors, who had been the house band at the Whisky a Go Go down the street. Holzman reasoned that L.A. disc jockeys would see the sign on their way to work, saying the billboard was "a calling card for the artist, but it was a very large calling card."

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