11 Amazing Rock Billboards From the Sunset Strip

Learn the history of these classic signs that popped up in Los Angeles during the Sixties and Seventies
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Robert Landau

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Cher, 1979

A sign from the twilight of the rock billboard era: two years later, MTV would launch. Although the billboards didn't disappear overnight, they became less central -- record labels put their efforts, and their budgets, into promo video clips instead. Gradually, the open-air rock 'n' roll art gallery on Sunset Boulevard shut down.

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