Sounds Like: Heart-felt soul crooning atop songs that lie somewhere between blues, R&B, hip-hop and electronic pop
For Fans Of: Justin Timberlake, Mayer Hawthorne, Gorillaz
Why You Should Pay Attention: Frost, 22, was a wayward musical soul in his hometown hotbed of Austin, playing in blues and roots bands and collaborating with hip-hop artists before he dropped out of college to focus on solo material. "White Lies," an up-tempo dance-pop number that's super-sized hooky like Gnarls Barkley's "Crazy" or Pharrell's "Happy" set music blogs afire with no promotion when it was independently released last spring — Atlantic Records won the subsequent bidding war to sign him. The label released his Low High Low EP last year, with another EP due in November and a full length — which sees him embracing a wide creative palette alongside collaborators like Jeff Tweedy and Benny Blanco — due for release in 2015.
He Says: "I was in a slump after South By [Southwest] 2013 because my instruments and two years of music got stolen with a hard drive in a backpack that got taken. I'd lost everything I'd ever made. Then this blog picked "White Lies" up off of SoundCloud, and then more kept picking it up. I learned about this because I still had my email set up to get a notification every time someone downloads the track. I woke up one morning and I was like "Why the fuck do I have 1,000 emails on my phone?" We were caught totally off guard as the song was taking off. That's when the phone started ringing and we started getting flown to L.A. But here I was about to sign a deal and I had no other songs to show them, and no choice but to move forward. The first EP was old songs I'd had to completely rework."
Hear for Yourself: "White Lies," the song that lit the fuse on Frost's career, starts out with a singer-songwriter strum and then hops on board a beat that chugs it's way straight to the dance floor. By Chad Swiatecki