10 New Artists You Need to Know: March 2014Meet the rising stars of rock, hip-hop, EDM, country and more acts shaping your tomorrow
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Sounds Like: Glammy, maximalist U.K. pop filtered through a singer-songwriter's passion for introspection
For Fans Of: Florence Welch's dog days, Emeli Sandé's kind of love
Why You Should Pay Attention: The Liverpudlian hails from a musical family – her dad was an engineer on Nineties Britpop classics by Inspiral Carpets and Teenage Fanclub, and her mum performs in Sense of Sound, an a cappella group that competed on BBC talent show Last Choir Standing. Jetta was something of a prodigy, entering the music biz while studying her O levels (that's high school, for you Americans). At 16, she toured with Natasha Hamilton of Atomic Kitten; then she sang backup with Paloma Faith for two years; and landed UK dates in CeeLo Green's band, including a "surreal" concert at Wembley Stadium. As she climbed the industry ladder, she taught herself production on Logic software and made plans for running an indie label. It never materialized: In early 2012, she posted an iPhone video made with friends for "Start a Riot," and Polydor Records promptly scooped her up. Thus began several months of exhausting recording sessions with producer Jim Eliot (Kylie Minogue, Ellie Goulding). "It can be hard to let go of something that you've just been doing on your own," says Jetta. "When you're working with one person, you experience so many emotions together." They paid off, though. Her Start a Riot EP earned plaudits for its dramatic and soulful tones and incisive lyrics, while "Feels Like Coming Home" was picked for Google's Zeitgeist campaign, all setting the stage for a full-length later this year.
She Says: "The main thing Paloma taught me was walking in giant, giant heels. The first time I went on stage with her, she was like, okay, we're going to go onstage now and you're going to dance in these heels. And out came these six-inch Nitelife stilettos, like, platforms. They were insane. And I wasn't thinking, oh no, I can't forget the words, or anything like that. I just didn't want to fall."
Hear For Yourself: "Feels Like Coming Home," where Jetta weaves a heart-wrenching tale of survival and loneliness, from being hit by a car to living out of a hotel room. MOSI REEVES