Sounds Like: An angst-filled afternoon spent lip-syncing into a hairbrush.
For Fans Of: Smart, savvy teen-pop imbued with the heightened emotions and killer hooks of over-the-top Scandinavian artists like Robyn.
Why You Should Pay Attention: This 17-year-old Angeleno's debut EP is filled with pop gems like the inspirational "Silver," which recalls Demi Lovato's most pumped-up tracks, and the brooding "Jukebox Love," which splits the difference between early Fiona Apple and "Teenage Dream"-era Katy Perry. "Love Burning Alive," Fayre's latest single, has been garnering buzz with good reason: It's a scorching slice of synthpop angst, with Fayre delivering a blazing vocals over a bombastic track recalling t.A.T.u.'s similarly wrenching "All The Things She Said." In a few weeks, Fayre will decamp to Virginia to write a "more gritty and atmospheric and experimental" follow-up, set for release this summer. by MAURA JOHNSTON
She Says: "I grew up listening to a lot of rock – Bowie, Elvis, The Cure, all the greats. The first song I remember being enamored with is 'I Believe In A Thing Called Love' by The Darkness… My style and taste are constantly changing, but I always revert back to some version of deconstructed pop. My biggest influences right now are probably Grimes, St. Vincent, Junior Boys, and Future Islands. They exhibit that kind of multifaceted 'pop but not pop' vibe that really strikes me."
Hear for Yourself: Check out the video for "Love Burning Alive," which Fayre wrote as "an expression of messy, golden teenage angst and relationship drama":