YouTube has begun curating a radio show, "The YouTube 15," to air on Sirius XM Hits 1 as a weekly showcase for songs that are making a splash on the video site. Each week, it will examine the growth rate for current and old music videos to create a list that accurately reflects people's music interests, from breaking artists who are blowing up to the latest Rickrolling phenomenon. The first episode, featuring host Jenna Marbles, will air on July 11th at 6 p.m. EST and replay throughout the weekend.
The goal of the show is to help YouTube-born hitmakers experience success beyond the video site in the same way that YouTube has provided data to Billboard for the Hot 100 and showcased the video-sharing site on airline radio stations. If the show were to air this week, for example, YouTube said it would play hits like Sam Smith's "Stay With Me" and Magic!'s "Rude," as well as female rapper Meghan Trainor's "All About That Bass," Latin-inflected dance-pop artist Mayra Veronica's "Mama Yo!" and 5 Seconds of Summer's cover of Green Day's "American Idiot."
"We are excited to work with YouTube on creating 'The YouTube 15' and to put a spotlight on the songs and artists emerging out of the world's largest music video platform," Sirius XM's President and Chief Content Officer Scott Greenstein said in a statement. "Our nationwide audience tunes to Sirius XM Hits 1 as the home of the best pop music and the first place to play new artists and new music. With 'The YouTube 15,' we will take that promise of music discovery even further, delivering songs emerging from YouTube directly into the car and also through the Sirius XM app for smartphones and tablets."
Each week, YouTube will also feature the selected videos on its website.