YouTube Launches Music Discovery Project "Disco"

January 21, 2010 12:00 AM ET

YouTube is taking advantage of their new venture Vevo by introducing a "Music Discovery Project" dubbed "Disco" for short, where searching for an artist generates a playlist of recommended videos. It's like YouTube's response to Pandora and Last.fm and is similar to the Genius option on iTunes. Working off the slogan "Find > Mix > Watch," the site produces a playlist based on the artist search, then users can add and delete videos to create a playlist that is stored in their profile, Tech Crunch reports.

For instance, a search for Pearl Jam results in a playlist stocked with Eddie Vedder & Co., plus videos by fellow Seattle grunge all-stars like Nirvana and Soundgarden and '90s rockers like Smashing Pumpkins and Black Crowes. Not much for "discovery" as the vast majority of Pearl Jam fans are already well aware of these other bands, but the Pearl Jam list might introduce fans to the handful of obscure Screaming Trees music videos that YouTube suggests. Similarly, a "mix tape" of Madonna comes filled with Kylie Minogue, George Michael, and Michael and Janet Jackson.

Here's a surefire sign Disco is still under construction: Search "Radiohead" and the other suggested artists are simply "head" bands like Diamond Head, Big Head Todd & the Monsters and Murray Head. Is Disco revolutionary? Probably not, but it'll likely steal a few clicks from other music recommendation sites. Considering YouTube's big push behind Vevo, it's a little strange that this new music feature is launching via regular YouTube and not its new music site, which the record labels prefer you visit.

Related Stories:
Vevo Arrives: Test Driving the Labels' New Video Streaming Site
Video Sites Announce New Music Features: Hulu Adds Artist Pages, Vevo Sets Launch
Warner Music, YouTube Reportedly Strike Deal to Restore Videos

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Madame George”

Van Morrison | 1968

One of the first stream-of-consciousness epics to make it onto a Van Morrison record, his drawn-out farewell to the eccentric "Madame George" lasted nearly 10 minutes, combining ingredients from folk, jazz and classical music. The character that gave the song its title provoked speculation that it was about a drag queen, though Morrison denied this in Rolling Stone. "If you see it as a male or a female or whatever, it's your trip," he remarked. "I see it as a ... a Swiss cheese sandwich. Something like that."

More Song Stories entries »