Weezer Cross-Promote 'Hurley' With Hurley Clothes

Hurley's PacSun stores are helping sell the album, but guitarist Brian Bell says the company didn't fund the recording

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Is the title of Weezer's new album Hurley inspired by "Hurley," as played by Jorge Garcia on Lost — or does it involve a promotion struck between Rivers Cuomo and Nike-owned surf-gear brand Hurley? Weezer guitarist Brian Bell suggested the latter in a recent interview. "The inspiration came from a surf company called Hurley that was funding the record at the beginning of the recording process," Bell said. "We actually did some sort of advertisement — I don't even know how they're tied in so much, although — we got some clothes, and we did a photo shoot where we're wearing these clothes, and I think we¹re selling these clothes in malls."

Bell quickly retracted his statement on a Weezer message board: "I mistakenly said that Hurley funded the album. Weezer paid for every penny of this recording. The reason the record is called Hurley is because [Jorge Garcia] is on the cover. We thought about leaving the record untitled for the fourth time, but that causes a lot of problems and we knew people would end up calling the record Hurley anyway." It may not be true that Hurley funded any part of the album. But it turns out that the band and the clothing line did strike a deal to sell copies of Hurley, as well as Weezer merchandise, in Hurley-owned PacSun stores, as part of Hurley's "Rock You Back to School" promotion. "Weezer has been doing promotional and merch deals and etc. for 15+ years, that sort of stuff is nothing new," Weezer.com webmaster Karl Koch said on the band's official site.

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