Watch Unknown Mortal Orchestra's Dreamy 'Ur Life One Night' Video

'Multi-Love' track turns into kaleidoscopic journey inspired by traditional Asian art

Unknown Mortal Orchestra have shared the dreamy, folk art-inspired video for "Ur Life One Night," a track off the psychedelic outfit's third LP Multi-Love. Whereas the album's overarching theme is about a three-way love story coming to an end, the video finds two mortal men constantly in pursuit of an unattainable goddess. The visually incredible story is told through the kaleidoscopic, magical spectrum of traditional Asian art.

"I was really obsessed with working with a director in India because it seemed crazy that they have the biggest film industry in the world and yet I'd never made a video there," UMO mastermind Ruban Nielson tells Rolling Stone. "I feel really privileged to have connected with [director] Manoj [Leonel Jahson] and to have this video." 

Jahson also discussed the inspiration behind "Ur Life One Night." "When we first spoke with UMO, the idea of creating something abstract yet fun, for their single 'Ur Life One Night' sounded very exciting. I am deeply inspired by the quirky Indian magical-realism from our mythology and wanted to create something rooted, but still visually appealing," Jahson says. "The music lent a dream-like quality and the lyric pushed us to the motif of the Goddess being pursued, yet always being out of reach."

Jahson added, "The visual language naturally led to borrowing heavily from Traditional Asian Art including miniature paintings from the Mughal period to create multiple dreams-capes and ended up being a sexually charged riot with a fair dose of humor and symbolism."

"Ur Life One Night" comes four months after Unknown Mortal Orchestra shared their interactive, equally awesome "Multi-Love" music video/video game.

Unknown Mortal Orchestra continue their U.S. tour through next month before embarking on a long, European tour kicking off September 8th in Helsinki.

Unknown Mortal Orchestra Tour Dates

July 29 Salt Lake City, UT - Urban Lounge
July 31 Denver, CO - Bluebird Theater
August 1 Santa Fe, NM - Santa Fe Reporter Block Party
August 2 Phoenix, AZ - Crescent Ballroom
August 3 Tucson, AZ - Club Congress
August 5 San Diego, CA - The Casbah 
August 6 Los Angeles, CA - The Roxy
August 8 San Francisco, CA - Outside Lands
August 23 Los Angeles, CA - LA Sports Arena & Exposition Park
September 8 Helsinki, Finland - Tavastia
September 10 Stockholm, Sweden - Debaser Strand
September 11 Gothenburg, Sweden - Pustervik
September 12 Copenhagen, Denmark - Vega
September 14 Hamburg, Germany - Ubel & Gefahrlich
September 15 Cologne, Germany - Gebaude 9
September 16 Frankfurt, Germany - Zoom
September 17 Berlin, Germany - Lido
September 19 Tilburg, Netherlands - Incubate Festival
September 20 Utrecht, Netherlands - Tivolivredenburg 
September 22 Brighton, United Kingdom - Brighton Concorde 2
September 23 London, United Kingdom - O2 Shepherds Bush Empire
September 24 Birmingham, United Kingdom - Library at The Institute
September 25 Manchester, United Kingdom - The Ritz
September 26 Dublin, Ireland - Whelans
September 28 Nottingham, United Kingdom - Nottingham Rescue Rooms
September 29 Leeds, United Kingdom - Brudenell
September 30 Glasgow, United Kingdom - Queen Margaret Union
October 2-4 Austin, TX - Austin City Limits Music Festival
October 9-11 Austin, TX - Austin City Limits Music Festival
October 9-11 Miami, FL - iiiPoints 
October 29-31 Paris, France - Pitchfork Music Festival
November 1 Tourcoing, France - Le Grand Mix
November 2 Brussels, Belgium - AB Box
November 3 Esch-Sur-Alzette, Luxembourg - Kulturfabrik
November 6 Zurich, Switzerland - Aktionshalle
November 7 Ravenna, Italy - Bronson
November 8 Geneva, Switzerland - Usine
November 9 Lyon, France - Le Marche Gare
November 11 Barcelona, Spain - Apolo
November 12 Madrid, Spain - Penelope
November 13 Lisbon, Portugal - Armazem F
November 14 Porto, Portugal - Hard Club
November 16 Istanbul, Turkey - Salon Iksv
November 18 Tel Aviv, Israel - Reading 3