Björk's animated avatar dances within a vibrant ocean in her virtual reality "Notget" video, directed by Warren Du Perez and Nick Thornton Jones. The brooding, orchestral epic is the latest track from her 2015 LP, Vulnicura, to receive the VR treatment, following "Black Lake," "Stonemilker" and a trailer for her "Family" clip.
The Icelandic art-pop singer has focused much of her recent visual work on the innovative VR platform. Last summer, she hosted the Björk Digital exhibition, which featured VR music videos for multiple Vulnicura songs, streamed by attendees via headsets. In August, she staged a preview press conference for the event as her live avatar created with motion capture technology.
In a statement announcing Björk Digital, she described her latest music as an ideal fit for the technological platform. "I feel the chronological narrative of the album is ideal for the private circus virtual reality is: a theatre able to capture the emotional landscape of it," she said.
The Björk Digital VR exhibition will make its west coast debut May 19th at Los Angeles' Magic Box at The Reef, presented by the Los Angeles Philharmonic).
Last year, Björk released an expansive live album box set documenting her favorite performances from the 2015 Vulnicura tour.