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Warner Music Partners With Hulu to Bring More Music Videos Online

December 23, 2009 12:00 AM ET

Warner Music Group has teamed up with Hulu to bring the label's artist roster to the video streaming site. The Resistance rockers Muse are the first beneficiaries of this new deal, as the band's Hulu page is stocked with music videos and live performances. The deal also calls for artist pages for Jason Mraz and Paramore to be launched in 2010, with more WMG artists to follow in the new year. Interestingly, Warner Music remains the lone major label holdout to not agree to a deal with the new video streaming site Vevo, a venture between YouTube and EMI, Universal and Sony.

One of the immediate benefits of this partnering was that Muse's Saturday Night Live performance was posted on Hulu, as Rolling Stone happily discovered in this week's SNL rundown. Previously, neither Hulu nor YouTube were authorized to post musical guest spots, but with Hulu coming to terms with WMG and EMI, the SNL performances will now hopefully become more readily available.

As Rolling Stone previously reported, EMI struck a similar deal with Hulu in November, with Norah Jones pioneering the label's role on the video streaming site by becoming the first singer to get her own artist page on Hulu. Jones' page featured all her music videos, live performances of The Fall songs, interviews and more. EMI anticipated giving more artists on their roster the full artist page treatment. At the time, Hulu also said they hoped to partner with all the major labels.

Related Stories:
Vevo Arrives: Test Driving the Labels' New Video Streaming Site
Video Sites Announce New Music Features: Hulu Adds Artist Pages, Vevo Sets Launch
Muse Bring "The Resistance" to "Saturday Night Live"

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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