.

Warner Music Partners With Hulu to Bring More Music Videos Online

December 23, 2009 12:00 AM ET

Warner Music Group has teamed up with Hulu to bring the label's artist roster to the video streaming site. The Resistance rockers Muse are the first beneficiaries of this new deal, as the band's Hulu page is stocked with music videos and live performances. The deal also calls for artist pages for Jason Mraz and Paramore to be launched in 2010, with more WMG artists to follow in the new year. Interestingly, Warner Music remains the lone major label holdout to not agree to a deal with the new video streaming site Vevo, a venture between YouTube and EMI, Universal and Sony.

One of the immediate benefits of this partnering was that Muse's Saturday Night Live performance was posted on Hulu, as Rolling Stone happily discovered in this week's SNL rundown. Previously, neither Hulu nor YouTube were authorized to post musical guest spots, but with Hulu coming to terms with WMG and EMI, the SNL performances will now hopefully become more readily available.

As Rolling Stone previously reported, EMI struck a similar deal with Hulu in November, with Norah Jones pioneering the label's role on the video streaming site by becoming the first singer to get her own artist page on Hulu. Jones' page featured all her music videos, live performances of The Fall songs, interviews and more. EMI anticipated giving more artists on their roster the full artist page treatment. At the time, Hulu also said they hoped to partner with all the major labels.

Related Stories:
Vevo Arrives: Test Driving the Labels' New Video Streaming Site
Video Sites Announce New Music Features: Hulu Adds Artist Pages, Vevo Sets Launch
Muse Bring "The Resistance" to "Saturday Night Live"

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

More Song Stories entries »
 
www.expandtheroom.com