Video: Beyonce's 'Sexually Provocative' Perfume Ad

Ad was banned from daytime TV in Britain

November 17, 2010 2:37 PM ET

An ad for Beyoncé's perfume, Heat, has been banned from daytime TV in Britain. "Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said Advertising Standards Authority, which has ordered that the clip not be shown before 7:30 p.m.

Photos: Hip-Hop Royalty: Jay-Z and Beyoncé

The perfume company, Coty UK, said that the ad was "intended to reflect the singer Beyoncé's personal 'sexy chic' style" and is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked."

'Sexually provocative' Beyoncé ad ruled unsuitable for kids [The Guardian]

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

More Song Stories entries »