.

Vevo's Major-Label Music Videos Moving to TV

Company partnered with Sony, Universal and EMI plans to offer interactive service on web-enabled TVs and devices

September 28, 2010 5:06 PM ET

Vevo, the company that partnered with Sony, Universal and EMI to serve those labels' music videos online (MTV struck similar agreement with Warner Music), plans to transition into television, the New York Post reports. Though they have yet to reach any agreements with cable or satellite companies, Vevo says they're already in talks with companies that produce TVs with web capabilities, and that they should be ready to launch by the time Sony makes their new HDTV set available.

Vevo TV is aiming to create an application that would work on varied devices like Roku, Apple TV, Google TV and the XBox 360. As for the programming, Vevo Chief Executive Rio Caraeff promises a mix of music videos, live performances and archival footage, which viewers will be able to personalize based on their tastes, using the interactive techology enabled by the web capabilities of the new TV players.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Hungry Like the Wolf”

Duran Duran | 1982

This indulgent New Romantic group generated their first U.S. hit with the help of what was at the time new technology. "Simon [Le Bon] and I, I think, had been out the night before and had this terrible hangover," said keyboardist Nick Rhodes. "For some reason we were feeling guilty about it and decided to go and do some work." Rhodes started playing with his Jupiter-8 synth, and then "Simon had an idea for a lyric, and by lunchtime when everyone else turned up, we pretty much had the song." The Simmons drumbeat was equally important to the sound of "Hungry Like the Wolf," as Duran Duran drummer Roger Taylor stated it "kind of defined the drum sound for the Eighties."

More Song Stories entries »
 
www.expandtheroom.com