Vevo Plans Expansion Into Cable TV

Video site hopes to emulate early MTV

December 20, 2011 4:30 PM ET
VEVO iPad Application
Peter Belanger

Vevo, the music video site created by the two largest record companies in the country, is planning to make the leap into television. The company, which operates independently but is owned by Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, is in talks with cable carriers to become a television network.

According to The New York Times' sources, Vevo plans to create a channel that would emulate the early days of MTV, when the network focused mainly on playing blocks of music videos and pop culture-oriented original programming.

Photos: Random Notes

At the moment, Vevo is only in the early stages of talks to expand into television, and specific details of their plans – such as a timeline for the launch – have not been made public.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories


The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

More Song Stories entries »