Vevo Plans Expansion Into Cable TV

VEVO iPad Application

Peter Belanger

Vevo, the music video site created by the two largest record companies in the country, is planning to make the leap into television. The company, which operates independently but is owned by Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, is in talks with cable carriers to become a television network.

According to The New York Times' sources, Vevo plans to create a channel that would emulate the early days of MTV, when the network focused mainly on playing blocks of music videos and pop culture-oriented original programming.

Photos: Random Notes

At the moment, Vevo is only in the early stages of talks to expand into television, and specific details of their plans – such as a timeline for the launch – have not been made public.

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Song Stories

“Baby Got Back”

Sir Mix-a-Lot | 1992

While watching a Budweiser commercial during the Super Bowl, Sir Mix-a-Lot thought the skinny female models in the ad didn’t represent reality. So he wrote this ode to ample bottoms, featuring its famous to-the-point lyric: “I like big butts and I cannot lie.” MTV banished the video, featuring shaking booties and sexually suggestive fruit, to 9 p.m. or later. “I thought my career was over,” he told Rolling Stone. “Then I called Rick Rubin, and I told him the video was banned, and he was like, 'Great!' We sold another 2 million records.”

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