.

Universal Music Group Teams Up With Tommy Hilfiger For Clothing Line

Fashion designer will oversee music-inspired apparel for high-end shops

May 26, 2011 3:45 PM ET
Designer tommy Hilfiger attends the launch of the new Tommy Hilfiger pop up shop at Tommy Hilfiger 'Prep World' Covent Garden on May 5, 2011 in London.
Designer tommy Hilfiger attends the launch of the new Tommy Hilfiger pop up shop at Tommy Hilfiger 'Prep World' Covent Garden on May 5, 2011 in London.
Tim Whitby/Getty Images

Universal Music Group, home of superstars such as Lady Gaga, Kanye West, Black Eyed Peas, Justin Bieber and U2, have signed a deal with fashion designer Tommy Hilfiger – though not his clothing company – to develop a line of apparel for high-end boutiques and department stores. Universal and Hilfiger intend to work with artists from the UMG family of labels, which includes Interscope/Geffen/A&M, the Island Def Jam group, Universal Motown Republic, Verve and more. So far, no particular artists have been named as being involved in this venture with Hilfiger.

Choose Rolling Stone's Cover: The Sheepdogs vs. Lelia Broussard. Vote Now!

The decision to branch out into artist-branded apparel is part of the company's strategy to find new revenue streams in a market with declining sales for recorded music. Despite the downturn, merchandise has remained a steady source of income for artists and labels.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

More Song Stories entries »
 
www.expandtheroom.com