.

U2 Get in Bed With Apple

Mega-band and mega-corp forge unprecendted deal

October 21, 2004 12:00 AM ET

Following the ubiquitous images of U2 gyrating to their new single "Vertigo" in a TV spot for Apple's iPod and iTunes, the band and the corporation are set to announce that they've partnered to release a special-edition iPod pre-loaded with U2 music this fall.

The unique black iPod will be preprogrammed with the band's upcoming album, How to Dismantle an Atomic Bomb, as well as a greatest-hits mix of tracks from their catalog. With these added perks, this version of the music player will cost $30 more than the original.

"Vertigo" is currently the top seller on the iTunes online music store -- ahead of new tracks by superstars Eminem, Usher and Destiny's Child -- breaking the U.S. record for digital download sales in a single week.

This marks the first time the band has partnered with a major corporation, going so far as to meld their performance of a new single with the look and feel of that company's existing ad campaign.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Wake Up Everybody”

John Legend and the Roots | 2010

A Number One record by Harold Melvin and the Bluenotes in 1976 (a McFadden- and Whitehead-penned classic sung by Teddy Pendergrass) inspired the title and lead single from Wake Up!, John Legend's tribute album to message music. The more familiar strains of "Wake Up Everybody" also fit his agenda. "It basically sums up, in a very concise way, all the things we were thinking about when we were putting this record together in that it's about justice, doing the right thing and coming together to make the world a better place," he said. Vocalists Common and Melanie Fiona assist Legend on this mission to connect.

More Song Stories entries »
 
www.expandtheroom.com