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U2 Get in Bed With Apple

Mega-band and mega-corp forge unprecendted deal

October 21, 2004 12:00 AM ET

Following the ubiquitous images of U2 gyrating to their new single "Vertigo" in a TV spot for Apple's iPod and iTunes, the band and the corporation are set to announce that they've partnered to release a special-edition iPod pre-loaded with U2 music this fall.

The unique black iPod will be preprogrammed with the band's upcoming album, How to Dismantle an Atomic Bomb, as well as a greatest-hits mix of tracks from their catalog. With these added perks, this version of the music player will cost $30 more than the original.

"Vertigo" is currently the top seller on the iTunes online music store -- ahead of new tracks by superstars Eminem, Usher and Destiny's Child -- breaking the U.S. record for digital download sales in a single week.

This marks the first time the band has partnered with a major corporation, going so far as to meld their performance of a new single with the look and feel of that company's existing ad campaign.

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Song Stories

“Nightshift”

The Commodores | 1984

The year after soul legends Marvin Gaye and Jackie Wilson died, songwriter Dennis Lambert asked members of the Commodores to give him a tape of ideas. "And the one from Walter Orange has this wonderful bass line," said co-writer Franne Golde. "Plus the lyric, 'Marvin, he was a friend of mine' ... Within 10 minutes, we had decided it should be something like a modern R&B version of 'Rock 'n' Roll Heaven,' and I just said, 'Nightshift.'" This tribute to the recently deceased musicians was the band's only hit without Lionel Richie, who had left for a solo career.

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