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U2 Get in Bed With Apple

Mega-band and mega-corp forge unprecendted deal

October 21, 2004 12:00 AM ET

Following the ubiquitous images of U2 gyrating to their new single "Vertigo" in a TV spot for Apple's iPod and iTunes, the band and the corporation are set to announce that they've partnered to release a special-edition iPod pre-loaded with U2 music this fall.

The unique black iPod will be preprogrammed with the band's upcoming album, How to Dismantle an Atomic Bomb, as well as a greatest-hits mix of tracks from their catalog. With these added perks, this version of the music player will cost $30 more than the original.

"Vertigo" is currently the top seller on the iTunes online music store -- ahead of new tracks by superstars Eminem, Usher and Destiny's Child -- breaking the U.S. record for digital download sales in a single week.

This marks the first time the band has partnered with a major corporation, going so far as to meld their performance of a new single with the look and feel of that company's existing ad campaign.

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Song Stories

“Vans”

The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

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