Keeping pace with the changing atmosphere of the music industry, the Shins revealed that they would likely self-release their fourth album through frontman James Mercer's Aural Apothecary label. While the band is looking to make a deal that will allow them to keep their masters, they're also hoping to partner with a label to help assist with the marketing costs, the Shins' manager said. That partnering label may be Sub Pop, who released the band's first three albums. "The Shins have been a huge part of Sub Pop's story. We'd love to continue working with them," the label's general manager Megan Jasper told Billboard. The Shins' next album isn't due out until at least 2009.