.

The Beatles Sign Merchandise Deal With Universal Music

New Fab Four products are set to roll out next month

Paul McCartney, John Lennon, George Harrison and Ringo Starr of The Beatles.
Michael Ochs Archives/Getty Images
June 12, 2013 3:55 PM ET

Getting tired of all your old Beatles shirts? Well, you're in luck.

Universal Music Group announced today that they acquired the rights to the Fab Four's merchandise in North America. The Beatles' business firm, Apple Corps., partnered with Universal's Bravado division to license a new line of the band's products.

Ringo Starr E-Book to Feature Unseen Beatles Photos

This deal means that Universal now owns both the merchandising rights and the band's music catalog, thanks to the 2012 purchase of the Beatles' former label EMI. 

"All of us at Universal Music Group are very excited about extending our relationship with the Beatles' iconic brand to include both merchandise and their legendary recordings, and about the potential for innovative marketing of creative new products," UMG Chairman and CEO Lucian Grainge said in a statement.

Among its hundreds of clients, Bravado also manages the merchandise for the Rolling Stones, including all the associated memorabilia surrounding their 50th anniversary shows. According to Bravado, the initial set of new Beatles products will be available in July.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

More Song Stories entries »
 
www.expandtheroom.com