.

Taylor Swift Launches New Perfume

Wonderstruck will hit stores in October

July 15, 2011 11:35 AM ET
taylor swift perfume
Taylor Swift
Jordan Strauss/WireImage

There doesn't seem to be a star in Hollywood who doesn't have his or her own fragrance, and now Taylor Swift is finally joining the ranks.

The country-singing star, 21, has partnered with Elizabeth Arden to create her first perfume for women, Wonderstruck.

PHOTOS: The best summer fragrances to try now

"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song "Enchanted" about the first time you meet someone," Swift said in a release. "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

The dreamy scent includes top notes of freesia, apple blossom, and raspberry, middle notes of hibiscus and honeysuckle, and base notes of vanilla and amber -- a mix that the perfumers agree will appeal to the superstar's 12 to 34-year-old fan base.

PHOTOS: Delicious coconut-scented products

"Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue," the Grammy-winning artist told Women's Wear Daily. "It was fascinating to learn that you can layer so many different scents to create a beautiful end result."

Wonderstruck will be available in department stores nationwide come October 2011, then internationally in fall 2012. Prices in the line range from an $18 rollerball to a $59.50 3.4 oz. EDP.

PHOTOS: Stars who double as fashion designers

It's no surprise that there's a huge market for celebrity fragrances -- Justin Bieber's newly launched scent Someday is said to have netted more than $3 million in retail sales at Macy's in less than three weeks, according to WWD. In addition, Fergie's Outspoken by Fergie walked home this past May with the FiFi New Celebrity Fragrance of the Year Award.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Road to Nowhere”

Talking Heads | 1985

A cappella harmonies give way to an a fuller arrangement blending pop and electro-disco on "Road to Nowhere," but the theme remains constant: We're on an eternal journey to an undefined destination. The song vaulted back into the news a quarter century after it was a hit when Gov. Charlie Crist used it in his unsuccessful 2010 campaign for the U.S. Senate in Florida. "It's this little ditty about how there's no order and no plan and no scheme to life and death and it doesn't mean anything, but it's all right," Byrne said with a chuckle.

More Song Stories entries »
 
www.expandtheroom.com