Surprise! Your Favorite Chris Brown Song is a Gum Ad

July 28, 2008 1:15 PM ET

It's rare that a commercial jingle ever becomes a Top 10 hit, but that's exactly what covertly happened with Chris Brown's new single "Forever." After it had already charted, it was revealed that the hit song is actually just an extended version of the new 30-second jingle for Wrigley's Doublemint gum. The move should be no surprise, as Brown even sings the gum's tagline "Double your pleasure, double your fun" in the chorus. Brown was commissioned to pen the gum's new jingle, which the R&B star says he wrote in about 30 minutes. He then recorded the jingle and the extended song with producer Polow Da Don in February during Wrigley-purchased studio time. The song was then released as a single, then included on the deluxe Exclusive and will now serenade you during commercial breaks. Brown isn't alone in rebranding the Wrigley flavors, however: Ne-Yo will take on Big Red's "Kiss a little longer" jingle while Dancing With the Stars' Julianne Hough countrified the Juicy Fruit song. Perhaps the gum world will be the savior of the music industry.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

More Song Stories entries »