Super Bowl, Super Gig: How the Big Game Can Boost Springsteen's Sales

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When Bruce Springsteen plays the Super Bowl halftime show on February 1st, it will be for the biggest audience of his career: Last year, 148.3 million Americans watched Superbowl XLII, more than the Beijing Olympics opening ceremony and the Academy Awards combined. Which should mean good things for Springsteen's new Working on a Dream and 2009 tour (for the story behind the making of the album, check the issue of Rolling Stone that hits newsstands this week). In the week after last year's Tom Petty performance, "Free Fallin'" sold 63,000 digital copies — and his tour, which kicked off that spring, went on to become one of the year's biggest. In 2006, sales of the Rolling Stones' A Bigger Bang album shot up 34 percent the week after the Bowl.

So why Bruce? "We have a lot of fans in common," says NFL exec Charles Coplin. "And he performs so well on a large scale that we always felt that it was a good fit." One thing neither party will discuss is what songs Springsteen will play. Prince performed a medley of hits (including a Foo Fighters cover) in 2007, and the Stones played a new song plus two classic cuts. "The goal of the Super Bowl thing," says a source in Springsteen's camp, "is to see how much fun he can get into those 12 minutes."

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Song Stories

“V.T.T.L.O.T.F.D.G.F.”

Fishbone | 1985

Quite a few musicians have utilized initials for song titles -- Michael Jackson's "P.Y.T.," Abba's "S.O.S.," Donald Fagen's "I.G.Y.," etc. But the more curiously initialed tune has to be "V.T.T.L.O.T.F.D.G.F.," short for "Voyage to the Land of the Freeze-Dried Godzilla Farts." Fishbone's original guitarist, Kendall Jones, explained to Rolling Stone, "When Norwood [Fisher] wrote it, he introduced it to the band saying, 'Man, I've been hearing about all these Nazi right-wing groups on the news saying the Holocaust was staged. So what if America said it never dropped two atom bombs on Japan, that it was actually Godzilla popping a couple off?' Only Norwood would come up with something that out." The same year "V.T.T.L.O.T.F.D.G.F." was released, the film Godzilla 1985 appeared in North America.

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