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Spice Girls Come Together to Launch New Musical

West End show 'Viva Forever!' to be based on U.K. group's hits

Melanie Brown, Melanie Chisholm, Geri Halliwell, Emma Bunton and Victoria Beckham of the Spice Girls attend launch of 'Viva Forever' in London.
Eamonn McCormack/WireImage
June 26, 2012 10:45 AM ET

The Spice Girls came together to launch a new musical in London's West End today, reports the BBC. Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell briefly united to announce Viva Forever!, a musical based on the group's hits. Conceived by Mamma Mia! producer Judy Craymer and written by comedian Jennifer Saunders, Viva Forever! will involve the "bitter reality of fame" in a TV talent show.

The show will open at London's Piccadilly Theatre on December 11th, with previews starting November 27th. The Spice Girls last reunited in late 2007 for a world tour that was cut short in February 2008.

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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