.

Sony Drops 'On Air On Sale' U.K. Strategy

Singles will no longer be on sale as soon as they hit radio

October 12, 2011 8:55 AM ET
lady gaga sony
Lady Gaga performs at the iHeartRadio Music Festival in Las Vegas.
Kevin Mazur/WireImage

Sony has announced that it will be dropping its strategy of releasing singles to retail at the same time the songs are serviced to radio in the United Kingdom. The strategy, called On Air On Sale, was put into practice early this year by both Sony and Universal in the U.K., but has been largely abandoned in favor of "looking at each release on a case-by-case basis," according to a statement from Sony. Singles by Lady Gaga, Jessie J and the British rapper Chipmunk were released as part of this program.

Photos: Random Notes
The plan, which was put into place largely to combat piracy in the period between the time a song hits radio and is available for sale, was not widely publicized, resulting in some listeners being unaware of the fact that they could buy the new tracks immediately. In other cases, the process of promoting a song before it becomes a hit was being truncated in a way that minimized their music's impact on the charts.

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Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

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