Sony BMG is no more, as Sony has finally reacquired the 50% share of the company owned by Bertelsmann. Sony had sought the buy out since July, when the company posted a first quarter loss. Sony now has complete ownership of its music division and has rebranded itself Sony Music Entertainment Incorporated (SMEI). Sony reportedly spent $600 million on the buy back. As one of the four major labels, Sony was responsible for roughly 24.1% of the album market share in the past nine months. Epic Records, J Records, Columbia, Jive, Zomba and Arista are among the labels under the Sony umbrella.