Snoop Lion Opens Up About His Pimp Past

'It was never about the money; it was about the fascination'

Snoop Dogg
Tim Mosenfelder/Getty Images
Snoop Dogg performs during the Ultra Music Festival in Miami.
By |

When Snoop Dogg called himself a "pimp" back in 2003, he wasn't joking. "I put an organization together," the rapper-turned Rasta artist Snoop Lion tells contributing editor Jonah Weiner in the new issue of Rolling Stone. "I did a Playboy tour, and I had a bus follow me with ten bitches on it. I could fire a bitch, fuck a bitch, get a new ho: It was my program. City to city, titty to titty, hotel room to hotel room, athlete to athlete, entertainer to entertainer."

Q&A: Snoop Lion Strikes Back at Bunny Wailer

While he doesn't name names, he claims professional athletes would use his services. "If I'm in a city where where the Denver Broncos or the Nuggets play, I get a couple of they players to come hang out, pick and choose, and whichever one you like comes with a number," he says. "A lot of athletes bought pussy from me."  

Unlike most pimps, Snoop says he let his women keep the money. "I'd act like I'd take the money from the bitch, but I'd let her have it," he says. "It was never about the money; it was about the fascination of being a pimp . . . As a kid I dreamed of being a pimp, I dreamed of having cars and clothes and bitches to match. I said, 'Fuck it - I'm finna do it.'"

Somehow, Snoop's relationship with his wife Shante Broadus has survived all this. "My wife had to take a backseat to this shit," he says. "And I love her to this day because she coulda shook out on a nigga, but she stayed in my corner. So when I decided to let it go, she was still there."