.

Sir Mix-a-Lot Likes Burger King's Ad Money, Squarer Booty

April 8, 2009 3:41 PM ET

Burger King has recruited one-hit-wonder Sir Mix-a-Lot to transform his classic ode to ass "Baby Got Back" into a commercial promoting their new SpongeBob SquarePants Happy Meal to kids. To give some background on the evolution of the single, "Baby Got Back" was once quarantined in late-night music-video blocks because MTV deemed it too sexual for prime-time television in 1993. Now it's being used during college basketball commercial breaks to sell hamburgers to children.

As Gawker points out, the masterminds behind this campaign are also "teaching obesity and sexuality to your kids." Still, 99¢ is a pretty good deal for a kids' meal, and Sir Mix-a-Lot's "Booty is booty" cameo at the end is almost as funny as that "Get Dunked On By Patrick Ewing" Snickers commercial. It's also the most action the good Sir has seen since his appearance with Blake Lewis on American Idol two years ago.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Stay Connected

Sign up to get Rolling Stone's daily newsletter.

Song Stories

“Piano Man”

Billy Joel | 1973

Billy Joel’s first hit, “Piano Man,” was – ironically – an autobiographical lament about how his first album wasn’t a hit. When Cold Spring Harbor didn’t take off, Joel briefly became a lounge pianist in Los Angeles, and this song, about that experience, expressed his frustrations and fears at the time: “And they sit at the bar and put bread in my jar/And say, ‘Man, what are you doing here?’” “It was all right,” Joel said later, about the gig. “I got free drinks and union scale, which was the first steady money I’d made in a long time.”

More Song Stories entries »