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See Yourself in Arcade Fire's Interactive 'Reflektor' Video

New video engages audiences via technology

Régine Chassagne and Win Butler of Arcade Fire perform in Mountain View, California.
Tim Mosenfelder/Getty Images
September 9, 2013 1:35 PM ET

Arcade Fire have released the much anticipated video for "Reflektor" via a visual experience by director Vincent Morisset. The video integrates a viewer's mouse, phone, or tablet to control the effects of the scenes, making the viewer the "reflektor." It's currently available at justareflektor.com.

Arcade Fire Post 'Reflektor' Teaser

Once inside the video, users can course through a young woman's journey between two worlds with holographic scenes that allows viewers to see their own reflections on the screen thanks to the cameras on their devices.

For the last several weeks, the Canadian band has teased out the new single, promising something was going to be arriving today at 9 p.m. For reasons unknown, the band decided to release the new video ahead of schedule and bumped up the release time.

In related Arcade Fire news, the band will appear on September 28th as the musical guest on the premiere of Saturday Night Live, alongside host Tina Fey. 

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Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

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