Rock Daily has spent a fair amount of time parsing the good kind of selling out (excellent TV spots like Cat Power's DeBeers ad) from the bad kind of selling out (embarrassments like Led Zeppelin's Cadillac commercials). Ryan Adams, who made a pretty cool Gap commercial with Willie Nelson in 2002, says taking the plunge made for years of nagging from irked fans:
"I don't know when you quit paying dues, but a guy like me does a Gap ad, and I spend six years trying to explain myself. Did anybody give Willie Nelson any shit for that? Or LL Cool J or Kim Gordon? Fuck, why am I being soloed out? I didn't even look up in the fucking thing. I didn't even know I was doing one, to be honest. They just said, 'Come down and jam with Willie.' I wasn't that present then, anyway. It wasn't like I bought a yacht, it pays the same shit for everybody that does it."