Rihanna Deemed Too Sexy for Nivea

New CEO says pop star is 'a no go'

Neil Lupin/Redferns via Getty Images
August 8, 2012 5:10 PM ET

Rihanna has been deemed too sexy to continue to represent Nivea, Stefan Heidrenreich, the new CEO of the skincare brand's parent company Beiersdorf, told the German newspaper Welt.

"I do not understand how to associate the core brand of Nivea with Rihanna," Heidrenreich said, adding, "Rihanna is a no go."

The pop star first appeared in a series of advertisements for Nivea in 2011, even posing nude for a spot to promote company's 100-year anniversary. Nivea also sponsored Rihanna's Loud tour last year, a partnership that helped the 24-year-old land a spot on Forbes' list of the  highest-earning celebrities under 30. As the Press Association points out, when the singer and Nivea first teamed up last year, the company said it was excited to work with "another icon, global music sensation."

Rihanna has already taken to Twitter to respond – sort of – to the company's apparent change of heart: "No caption necessary," she wrote, including a link to a photo of Heidrenreich.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories


The Commodores | 1984

The year after soul legends Marvin Gaye and Jackie Wilson died, songwriter Dennis Lambert asked members of the Commodores to give him a tape of ideas. "And the one from Walter Orange has this wonderful bass line," said co-writer Franne Golde. "Plus the lyric, 'Marvin, he was a friend of mine' ... Within 10 minutes, we had decided it should be something like a modern R&B version of 'Rock 'n' Roll Heaven,' and I just said, 'Nightshift.'" This tribute to the recently deceased musicians was the band's only hit without Lionel Richie, who had left for a solo career.

More Song Stories entries »