Rick Rubin to Link Up With Social Music Site MOG

August 12, 2008 12:18 PM ET

Having completed his role as producer of Metallica's Death Magnetic, music svengali Rick Rubin is reportedly on the verge of joining the board of social networking/music blogging site MOG. The music site has already accrued two million users since its July 2006 launch, and the addition of Rubin in whatever capacity Rubin will serve would only assist in giving MOG some cred amongst music lovers. MOG has already raised $6 million in funds, including contributions from Sony and Universal Music, and are planning on revamping their site to be both ad-supported and easier-to-use. Rubin is already employed by Columbia Records to find up-and-coming unsigned artists, but his job there doesn't preclude him from joining an internet venture. Despite being a "music network," MOG doesn't actually play that much music (kind of like MTV), instead giving music fans a forum to discuss and read about their favorite artists, albums and songs.

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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