Report: Tupac Hologram at Coachella Cost at Least $100K

Special effects company says project was 'Dr. Dre's vision'

tupac hologram
Kevin Winter/Getty Images for Coachella
A holographic image of Tupac Shakur performs with Snoop Dogg during The Coachella Valley Music and Arts Festival in Indio, California.
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The hologram of Tupac Shakur that "performed" at Coachella with Snoop Dogg and Dr. Dre yesterday cost somewhere between $100,000 and $400,000, reports MTV News. The precise figure has not been disclosed but according to AV Concepts, the company that created and staged the hologram, that is the general amount required to produce a similar effect.

"We worked with Dr. Dre on this and it was Dre's vision to bring this back to life," Nick Smith, president of AV Concepts, told MTV. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life."

MTV reports that the Shakur hologram was created by the Hollywood special effects studio Digital Domain, who have previously worked on films such as The Curious Case of Benjamin Button, TRON: Legacy and X-Men: First Class. After months of planning, the studio created the hologram in nearly four months.

AV Concepts would not confirm whether or not all of the hologram's vocals were pulled from actual recordings of the late rapper. It seems somewhat doubtful that anyone had tape of Shakur shouting "What up, Coachella!" lying around, since the festival did not begin until three years after his death in 1996.