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Radiohead Producer Godrich Plans to Save Music On Television

September 14, 2006 6:03 PM ET

Producer extraordinaire Nigel Godrich (Beck, Radiohead) has turned his attention to TV. He's shooting a new series for British television called From the Basement, which will feature performances from an incredible lineup of musicians (and with no studio audience, albeit with some undisclosed visual accompaniment). The first episode, which has already been shot, features the White Stripes, Thom Yorke, and Four Tet. The second, currently in production, will feature Beck and British artist Jamie Lidell.

"I'm interested in the visual arts side of things, and somehow integrating that into what records have become," Godrich tells us, adding that From the Basement will be available as a video podcast in the coming weeks. "People don't buy albums so much because, as a medium, it's changing, so I'm just trying to figure out what it's changing into, and chasing after that."

As we previously reported, Beck and Godrich worked together to create a video for each song on The Information, to be bundled with downloaded tracks and freely available on YouTube.com. Godrich says MTV has failed the video format. "MTV destroyed the art of music television, ironically," he says. "It took it, held it somewhere, and then actually destroyed it. It turned it into this news magazine. It's very shallow and uninteresting."

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Song Stories

“Vans”

The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

More Song Stories entries »
 
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