Project Runway is back? Where the hell is my chiffon? It's like fondling a shiny fresh pack of Dunhills after months of tobacco-free peace. Do I really want to do this to myself again? Every season, PR destroys my life. I have descended into pitiful levels of obsession I'm not proud of. I have started noticing faux bois and ruching; I have been kicked off message boards for getting drawn into flame wars over former contestant Alison Kelly; I have peppered my conversation with phrases like "Comme des Garcons goes to Amish country" or "You better cry and cut." I tried to fill the between-season void with Top Design and Shear Genius. Not even! Ah, Tim Gunn, you silver-haired succubus. You will bury me.
PR is the most addictive thing on TV, and Tim Gunn is the main reason — radiating kindness, intelligence, calm and other qualities normally verboten on the tube. It's funny to see executive producer Heidi Klum still trying to pimp herself as the star of the show â€" that was obviously the original plan. But Klum had no onscreen charisma and a dumb catchphrase ("You're either in or out") that didn't catch. It was Tim who accidentally became a viewer magnet, tending his flock of desperate fame whores with soothing Zen maxims like "Make it work" and "Don't defend the shoe." This season, he even speaks in the opening credits, a power shift as significant as Run-D.M.C. finally putting Jam Master Jay on the cover of Tougher Than Leather.