.

Pepsi Responds to Emergence of 1984 Jackson Ad Mishap Footage

July 16, 2009 4:04 PM ET

Yesterday, Us Weekly unearthed footage of Michael Jackson being severely burned while filming a 1984 Pepsi commercial in Los Angeles. Today, a representative for Pepsi told EW's Music Mix that the company had no hand in releasing the video.

"We don't know how the footage became available. Twenty-five years later, we'd question why anyone would want to share such frightening images. It was a terrifying event that we'll never forget," Pepsi spokeswoman Nicole Bradley told EW. "We were grateful for Michael's recovery and for the chance to continue working with him on a number of successful projects. As for Michael as an artist, his music helped us define a generation and, like everyone else, we're deeply saddened by his passing."

The fiery accident and its painful aftermath is often cited as the start of Jackson's dependence on prescription drugs. Jackson suffered second- and third-degree burns to his face and scalp, and sought prescription drugs during his recovery. The powerful sedative Propofol is at the forefront of the investigation into Jackson's June 25th death from sudden cardiac arrest. As Rock Daily previously reported, Jackson's nurse/nutritionist said the star desperately sought the drug in the months before he died.

As for whether Pepsi will demand for the controversial ad footage to be removed from the Net, the company says that their hands might be tied. "We don't know where it came from. We don't know what that footage is. It's 25 years ago," the Pepsi rep told EW. "We don't know who owns it, so we have no recourse as far as I know. I can only tell you what I know. We didn't put it up and we don't know where it came from."

Related Stories:
Michael Jackson Pepsi Ad Footage Unearthed From 1984 Shoot
Investigators Reportedly Treating Jackson Death As a Homicide
Michael Jackson Remembered: Inside Rolling Stone's Special Issue

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

More Song Stories entries »
 
www.expandtheroom.com