Pearl Jam are hoping that a new marketing push pays off big. Anxious to avoid the sluggish sales of 1996's No Code, the notoriously media- and marketing-shy band is cooperating with its label, Epic Records, in an effort to promote the new record, Yield, due in stores Feb. 3. Pearl Jam have even agreed to make a video, their first since "Jeremy" in 1992. Band members have had discussions with director Cameron Rowe (Singles, Jerry Maguire) about working on a clip for the current single, "Given to Fly."
"They felt, if we're going to do it, let's do it right," says a source close to Pearl Jam. (A band spokeswoman would not confirm the project.) The video, which may be extracted from a Crowe-directed short film, should reach MTV early this month.
This story is from the January 22nd, 1998 issue of Rolling Stone.